What your e-commerce customers really want – and how to give it to them!
Tomorrow`s e-commerce winners will be the sites that help customers accomplish their goals better, faster and more easily. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that – every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish adresses every component of e-commers success: content, navigation, applications, information architecture, visual design, technology, and more. Customer – Effective web Sites presents 17 rock- solid rules every site must follow to attract profitable customers – and keep them. Discover how to :
1. Define your customers` tree needs and requirements
2. Manage Web development for maximum speed. Value, and effectiveness
3. Fix problem that are alienating your customers right now
4. Plan for “next generation” opportunities your competitors haven` t recognized